The Opportunity
We’re hiring! An exciting opportunity to join the IRIS team in North America as VP, Data Driven Performance Marketing. DDP is a core part of offering with pure-play data driven clients (where we are supporting CRM, loyalty and Search engagements) and integrated clients where we work as part of our integrated proposition to also support audience intelligence and marketing effectiveness.
The role requires focus on maximizing growth within key existing clients and supporting pre-sales and pitch opportunities with new clients.
You will need to be strategically minded, commercial and deeply understand the world of data driven marketing to best create and deliver services that elevate the client’s customer experience, marketing outcomes and their ability to monetize every element of their data assets.
How you'd spend your day
Responsibilities
The role reports directly to the Iris Group Managing Director in the region and will be a key member of a board group and global DDP leadership team, working closely with the specialists, processes and commercial objectives to deliver aggressive DDP growth. The emphasis is account and commercial leadership role; core responsibilities will include:
- Account leadership and management.
- Responsible for overall account performance, profitability and growth.
- Build and maintain positive and enduring client relationships across all levels.
- Identify expert resource needed to deliver and manage data driven marketing performance services and growth, ensuring capacity and a high performance mindset.
- Become the client business partner and maintain a comprehensive understanding of the client business and opportunities.
- See the whole picture of data driven opportunity, project scope and care about successful delivery (on time, on budget, on scope).
- A passion for delivering work that’s effective, connected and great.
- Excellent understanding of data strategy, analytics, data science and data platform business with associated commercial and consulting expertise.
- Excellent technical knowledge and interest in future technology.
- Ability to recognize and nurture best in class data services and products.
- Ability to work cross channel.
- Ability to travel and nurture clients at different locations and split time between Boston, Atlanta, NYC and Dallas.
What we're looking for
The successful candidate will be experienced, exceptionally motivated and dependable. Due to the exciting variation in the role, the individual will be confident and skilled at dealing with multiple initiatives, thriving on multi-tasking and taking ownership of growing DDP income in the US from $6MM revenue in 2025.
- 10+ years of relevant professional experience.
- 7+ years leading business development and growing enterprise clients.
- Proven record of growing accounts.
- Experience of working in cross-agency teams within a marketing services group (desirable).
- Experience leading cross functional teams (data, tech etc).
- Proficiency of understanding clients perceived needs and keen ability to qualify these needs to create an actionable roadmap and growth plan. You will see open briefs as an opportunity rather than a constraint.
- Consultative selling experience.
- Skilled at creating executive presentations with credible story telling capabilities.
- Understanding the world of data, the value of data insights and customer experience.
- Ability to analyze and assess business performance, customer journeys and experiences to identify areas of improvement and opportunities for growth and optimization.
- Entrepreneurial mindset, energy and skills.
- Willingness not to be afraid to fail, learn and try again.
Who are we?
About Iris
We are Iris. The Participation Agency. With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, faster. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives
The Iris Character
We have five core behaviours that we look for to help us to build a culture that fosters true progress: Courage, Storytelling, Collaboration, Empathy and Commitment.
Diversity, Equity & Inclusion
‘FOR THE FREE’ Is Our Global DE&I Strategy. Its Aim Is To Create a Business Where Everyone Feels Free To Be Themselves And Has The Same Opportunity And Access To Progress. Our DE&I Strategy Encourages Courageous Thinkers Who Champion Outsider Perspectives. ‘FOR THE FREE’ Has Three Main Pillars Of Activity
Diversity - We want to invite difference. To be an organisation that is fully representative of different groups and reflects the city, country and world that we live in. We value our talents’ lived experiences – including gender, race, class, disability, neuro-diversity and sexual orientation.
Equity - We want to be fair to everyone. To remove barriers for individuals and groups and provide the bespoke access, support and opportunities that are needed to fully participate in our organisation. We are levelling the playing field.
Inclusion - We want everyone to feel at home. To provide a place where people can be themselves, express their unique identity and contribute to the life of our community
Privacy Statement
If you decide to apply for a role at Iris we will only keep the data provided by you for 2 years from the date we receive it, following which your data will then be destroyed. We have a legitimate interest to process the data you provide us and we will protect your rights in accordance with all applicable data legislation. If at any point you decide you would like us to delete the data we hold or have any more questions please email us at dpo@iris-worldwide.com.
You can find out more about our Privacy Policy here: http://www.iris-worldwide.com/privacy-policy/
We are proud to be an equal opportunities employer and recruit on talent alone, regardless of age, gender identity, ethnicity, religion, education, class, sexual orientation or disability. We champion diversity and believe it not only benefits, but enhances our creativity, our company and the wider society at large. We are For The Forward.
